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subject:"Produktentwicklung"
~person:"Phau, Ian"
~subject:"Mobile Marketing"
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Mobile Marketing
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Phau, Ian
Ghose, Anindya
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Direct marketing : an international journal
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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2
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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