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subject:"Produktgestaltung"
~accessRights:"restricted"
~person:"Ranjan, Kumar Rakesh"
~subject:"Service-Dominant Logic"
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Produktgestaltung
Service-Dominant Logic
Customer integration
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Kundenintegration
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Betriebliche Wertschöpfung
4
Co-creation
4
Value creation
4
Marketing theory
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Marketingtheorie
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Service-dominant logic
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Ranjan, Kumar Rakesh
Balaji, M. S.
3
Read, Stuart
3
Rundle-Thiele, Sharyn
3
Shamim, Amjad
3
Trischler, Jakob
3
Aier, Stephan
2
Akaka, Melissa Archpru
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Albinsson, Pia A.
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Arıca, Resat
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Barrutia, José M.
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Furrer, Olivier
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2
Haki, Mohammad Kazem
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Hollebeek, Linda D.
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Horbel, Chris
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Hsiao, Ming-Hsiung
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Hughes, Tim
2
Jiang, Yangyang
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Jonas, Julia M.
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Kaartemo, Valtteri
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Lappalainen, Inka
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Mitra, Debanjan
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Parida, Vinit
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Peltier, James
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Polat, Inci
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Popp, Bastian
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Roy, Sanjit
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Ruyter, Ko de
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AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
3
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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