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subject:"Produktqualität"
~person:"Babin, Barry J."
~subject:"Marketingmanagement"
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A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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2013 AMS Conference - wine marketing track
Babin, Barry J.
(
contributor
)
-
Academy of Marketing Science
-
2012
Persistent link: https://www.econbiz.de/10010421925
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