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subject:"Professional sports"
~person:"Alguacil, Mario"
~type_genre:"Aufsatz in Zeitschrift"
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Alguacil, Mario
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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