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subject:"Psychology of advertising"
~language:"eng"
~subject:"Theory"
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Psychology of advertising
Theory
Promotional materials
91
Werbemittel
91
USA
21
United States
21
Advertising
12
Theorie
12
Werbung
11
Consumer behaviour
9
Konsumentenverhalten
9
Sales promotion
9
Verkaufsförderung
9
Einzelhandel
7
Retail trade
6
Werbepsychologie
5
Advertising effects
4
Advertising planning
4
Arzneimittel
4
Pharmaceuticals
4
Werbeplanung
4
Werbewirkung
4
Brand image
3
Consumer motivation
3
Internet marketing
3
Kaufmotiv
3
Markenimage
3
Marketing management
3
Marketingmanagement
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Online-Marketing
3
Pharmaceutical industry
3
Pharmaindustrie
3
Preismanagement
3
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Rabatt
3
Rebate
3
1985
2
1987
2
Advertising regulation
2
Auslandsinvestition
2
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49
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Overgaard, Per Baltzer
2
Anckaert, Pascal
1
Caminal, Ramón
1
Daduna, Joachim Rolf
1
Darmon, René Y.
1
Droge, Cornelia
1
Finn, Adam
1
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1
Hernández-García, José M.
1
Kisielius, Jolita
1
Koh, Winston T. H.
1
Konrad, Kai A.
1
Leung, Hing-Man
1
Mitchell, Andrew A.
1
Nöll, Tobias
1
Ouwerkerk, Cok
1
Pelsmacker, Patrick de
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Robert, Jacques
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Verlag Dr. Hut <München>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Advances in distribution logistics
1
CORE discussion paper : DP
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Memo / Økonomisk Institut, Aarhus Universitet
1
Rotterdam Instituut voor Bedrijfseconomische Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The journal of industrial economics
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
16
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1
Efficient representation of captured geometry and reflectance
Nöll, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011386892
Saved in:
2
Opinion leaders, influence activities and leadership rents
Konrad, Kai A.
-
2003
Persistent link: https://www.econbiz.de/10002013794
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
4
Modelling the distribution processes of tour operator catalogues
Daduna, Joachim Rolf
- In:
Advances in distribution logistics
,
(pp. 165-183)
.
1998
Persistent link: https://www.econbiz.de/10001323383
Saved in:
5
Informative advertising, imperfect targeting and welfare
Hernández-García, José M.
- In:
Economics letters
55
(
1997
)
1
,
pp. 131-137
Persistent link: https://www.econbiz.de/10001225269
Saved in:
6
Retailers' and manufacturers' perceptions of the temporary display
Ouwerkerk, Cok
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000943918
Saved in:
7
Price advertising and coupons in a monopoly model
Caminal, Ramón
- In:
The journal of industrial economics
44
(
1996
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10001195431
Saved in:
8
The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 119-138)
.
1994
Persistent link: https://www.econbiz.de/10001288176
Saved in:
9
Informative price advertising in a sequential search model
Robert, Jacques
- In:
Econometrica : journal of the Econometric Society, an …
61
(
1993
)
3
,
pp. 657-686
Persistent link: https://www.econbiz.de/10001144188
Saved in:
10
Persuasive advertising and market competition
Koh, Winston T. H.
- In:
The American economist : journal of Omnicron Delta …
36
(
1992
)
2
,
pp. 39-49
Persistent link: https://www.econbiz.de/10001141486
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