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subject:"Psychology of advertising"
~person:"Sternthal, Brian"
~subject:"Werbepsychologie"
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Psychology of advertising
Werbepsychologie
1985
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Promotional materials
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Werbemittel
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Examining the vividness controversy : an availability-valence interpretation
Kisielius, Jolita
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10001019234
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