//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Electronic Commerce
Social Web
22
Social web
22
Consumer behaviour
13
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Relationship marketing
10
Viral marketing
8
Virales Marketing
8
Brand image
7
Markenimage
7
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
social media
4
Customer integration
3
Kundenintegration
3
Virtual reality
3
Virtuelle Realität
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Facebook
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Social network
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Loureiro, Sandra Maria Correia
Saxton, Gregory D.
11
Dwivedi, Yogesh Kumar
10
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
Scott, David Meerman
8
Guo, Chao
7
Kollmann, Tobias
7
Theobald, Elke
7
Turban, Efraim
7
Camilleri, Mark Anthony
6
Hajli, Nick
6
Meckel, Miriam
6
Qiu, Liangfei
6
Waters, Richard D.
6
Ahuja, Vandana
5
Fletcher, Amelia
5
Law, Chun Hung Roberts
5
Lee, Jung Wan
5
Martínez-López, Francisco J.
5
Tindall, Natalie T. J.
5
Yang, Xueping
5
Zerfaß, Ansgar
5
Ahnert, Toni
4
Akram, Umair
4
Bortree, Denise Sevick
4
Decarolis, Francesco
4
Dennis, Charles
4
Harris, Lisa
4
Hoffmann, Christian
4
Hoffmann, Peter
4
Hornuf, Lars
4
King, David
4
Kock, Ned F.
4
Krcmar, Helmut
4
Maaß, Christian
4
Outland, Jon
4
Pakura, Stefanie
4
Pietsch, Gotthard
4
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Journal of marketing communications
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
3
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
4
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->