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subject:"Purchase decision"
~person:"Eckert, Christine"
~person:"Hursh, Steven R."
~subject:"Markenwert"
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Purchase decision
Markenwert
Consumer preferences
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Eckert, Christine
Hursh, Steven R.
Gerstenblüth, Mariana
4
Harris, Jeffrey E.
4
Triunfo, Patricia
4
Roma, Peter G.
2
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Behavioral economics and the analysis of consumption and choice
Hursh, Steven R.
;
Roma, Peter G.
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011586662
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2
Hypothetical purchase task questionnaires for behavioral economic assessments of value and motivation
Roma, Peter G.
;
Hursh, Steven R.
;
Hudja, Stanton
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 306-323
Persistent link: https://www.econbiz.de/10011586755
Saved in:
3
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
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