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subject:"Purchase decision"
~person:"Evangelidis, Ioannis"
~person:"Hursh, Steven R."
~subject:"Markenwert"
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Purchase decision
Markenwert
Consumer preferences
3
Konsumentenpräferenzen
3
Behavioral economics
2
Kaufentscheidung
2
Verhaltensökonomik
2
Brand equity
1
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Evangelidis, Ioannis
Hursh, Steven R.
Gerstenblüth, Mariana
4
Harris, Jeffrey E.
4
Triunfo, Patricia
4
Roma, Peter G.
2
Agan, Amanda Y.
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Andrade, Eduardo B.
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Barros, Teresa
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Boztuğ, Yasemin
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Chattopadhyay, Amitava
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
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ECONIS (ZBW)
3
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1
Preference construction under prominence
Evangelidis, Ioannis
-
2015
Persistent link: https://www.econbiz.de/10011341749
Saved in:
2
Behavioral economics and the analysis of consumption and choice
Hursh, Steven R.
;
Roma, Peter G.
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011586662
Saved in:
3
Hypothetical purchase task questionnaires for behavioral economic assessments of value and motivation
Roma, Peter G.
;
Hursh, Steven R.
;
Hudja, Stanton
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 306-323
Persistent link: https://www.econbiz.de/10011586755
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