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subject:"Purchase decision"
~person:"Hursh, Steven R."
~subject:"Markenwert"
~subject:"Verhaltensökonomik"
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Purchase decision
Markenwert
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Hursh, Steven R.
Gerstenblüth, Mariana
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Behavioral economics and the analysis of consumption and choice
Hursh, Steven R.
;
Roma, Peter G.
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011586662
Saved in:
2
Hypothetical purchase task questionnaires for behavioral economic assessments of value and motivation
Roma, Peter G.
;
Hursh, Steven R.
;
Hudja, Stanton
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 306-323
Persistent link: https://www.econbiz.de/10011586755
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