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subject:"Rebate"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Couponing"
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Rebate
Kundenbindungsprogramm
15
Loyalty program
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Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
7
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4
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3
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International journal of production economics
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Les essentiels
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Marketing letters : a journal of research in marketing
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Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
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Pricing tactics, strategies, and outcomes ; Vol. 2
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The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
3
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
4
A damage-revelation rationale for coupon remedies
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
-
2005
Persistent link: https://www.econbiz.de/10002735388
Saved in:
5
Remedies for price overcharges : the deadweight loos of coupons and discounts
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
-
2003
Persistent link: https://www.econbiz.de/10001858411
Saved in:
6
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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