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subject:"Rebate"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Couponing"
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Rebate
Kundenbindungsprogramm
Loyalty program
10
Consumer behaviour
5
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5
Feldforschung
3
Field research
3
Internet marketing
3
Online-Marketing
3
Preismanagement
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Rabatt
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Sales promotion
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couponing
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field experiment
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mobile marketing
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targeting
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Neslin, Scott A.
2
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Chen, Haipeng
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Cui, Tony Haitao
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Dubé, Jean-Pierre
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Fang, Zheng
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Feng, Yue
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Shivendu, Shivendu
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Son, Yoonseock
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Sun, Baohong
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Sun, Yacheng
1
Swaminathan, Vanitha
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Wu, Ji
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Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
10
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
4
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
5
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
6
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
7
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
8
The benefit of uniform price for branded variants
Chen, Yuxin
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
Saved in:
9
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
10
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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