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subject:"Rebate"
~isPartOf:"Information systems research : ISR"
~person:"Wu, Ji"
~subject:"Internet marketing"
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Rebate
Internet marketing
Consumer behaviour
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Kundenbindungsprogramm
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Verkaufsförderung
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Virales Marketing
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construal level
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coupon
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free shipping
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online consumer reviews
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Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
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