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subject:"Relationship marketing"
~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Konsumentenverhalten
Sport organization
529
Sportorganisation
529
Professional sports
416
Profisport
416
Football
270
Fußball
270
Sportmarketing
226
Sports marketing
226
Sport
222
Sports
216
Consumer behaviour
163
Arbeitsgruppe
98
Team
98
Sports economics
64
Sportökonomik
64
Ball game
61
Ballsport
61
Athletes
57
Sport event
57
Sportler
57
Sportveranstaltung
56
Sport policy
51
Sportpolitik
50
Brand management
47
Markenführung
47
Nonprofit organization
45
Nonprofit-Organisation
45
Beziehungsmarketing
44
Management
41
Personality psychology
39
Persönlichkeitspsychologie
39
Social Web
38
Social web
38
Organisation
37
Organization
37
Brand image
31
Markenimage
31
Corporate Social Responsibility
30
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16
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Article
174
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
174
Aufsatz im Buch
2
Book section
2
Language
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English
174
Author
All
Delia, Elizabeth B.
7
Katz, Matthew
7
Heere, Bob
6
Shuv-Ami, Avichai
6
Biscaia, Rui
5
Ko, Yong Jae
5
Sveinson, Katherine
5
Uhrich, Sebastian
5
Anagnostopoulos, Christos
4
Jang, Wonseok
4
Lock, Daniel
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Asada, Akira
3
Baker, Thomas A., III.
3
Behnam, Mohsen
3
Behrens, Anton
3
Chang, Yonghwan
3
Delshab, Vahid
3
Doyle, Jason P.
3
Hoeber, Larena
3
James, Jeffrey D.
3
Kunkel, Thilo
3
Mansfield, Aaron C.
3
McDonald, Heath
3
Melton, E. Nicole
3
Naraine, Michael L.
3
Reifurth, Katherine R. N.
3
Thrassou, Alkis
3
Wann, Daniel L.
3
Wear, Henry
3
Weeks, Clinton S.
3
Weimar, Daniel
3
Yim, Brian H.
3
Ahn, Taesoo
2
Amanpreet Singh
2
Annamalai, Balamurugan
2
Byon, Kevin K.
2
Chadwick, Simon
2
Chien, P. Monica
2
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Journal of sport management : the official journal of the North American Society of Sport Management
29
European Sport management quarterly : ESMQ
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
International journal of sports marketing & sponsorship
22
Sport management review
18
International journal of sport management and marketing : IJSMM
7
Sport, Business and Management : an international journal ; SBM
5
Journal of business research : JBR
4
Journal of strategic marketing
4
The journal of brand management : an international journal
4
Corporate reputation review
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
The marketing review
2
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Economics of governance
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Finance research letters
1
Global business & economics review
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of behavioral and experimental economics
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international trade & commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of sports economics
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of asset management
1
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ECONIS (ZBW)
174
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174
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1
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
2
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
3
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
4
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
5
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
6
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
7
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
8
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
9
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
10
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
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