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subject:"Relationship marketing"
~isPartOf:"Business horizons"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Online-Netzwerk"
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Relationship marketing
Social Web
160
Social web
160
Internet marketing
96
Online-Marketing
96
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
45
Markenführung
45
Social media
38
Beziehungsmarketing
36
Viral marketing
28
Virales Marketing
28
Advertising effects
25
Werbewirkung
25
social media
24
Brand image
21
Markenimage
21
Advertising
20
Werbung
19
Marketing management
15
Marketingmanagement
15
Brand
13
Facebook
13
Public relations
12
Social network
12
Soziales Netzwerk
12
Öffentlichkeitsarbeit
12
Markenartikel
11
E-commerce
10
Electronic Commerce
10
Customer integration
9
Kundenintegration
9
Digitalisierung
8
Digitization
8
Twitter
8
Virtual reality
8
Virtuelle Realität
8
purchase intention
8
Artificial intelligence
6
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36
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36
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36
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English
36
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Rita, Paulo
2
Alhouti, Sarah
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Bal, Anjali S.
1
Bilro, Ricardo Godinho
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chen, Houn-Gee
1
Cho, Su Yeon
1
Chwialkowska, Agnieszka
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Elsharnouby, Tamer H.
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Ferguson, Sarah Lord
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Guerreiro, João Pedro Silva Martins
1
Haenlein, Michael
1
Hanna, Richard
1
Heinonen, Kristina
1
Ibrahim, Blend
1
Johnson, Catherine M.
1
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Business horizons
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
36
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
5
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
8
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
9
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
10
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
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