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subject:"Relationship marketing"
~isPartOf:"Gabler Edition Wissenschaft"
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Search: subject_exact:"Investitionsgütermarketing"
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Relationship marketing
B-to-B-Marketing
18
Business-to-business marketing
18
Theorie
18
Theory
18
Deutschland
9
Germany
9
Investitionsgütermarketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Brand management
3
Internationales Marketing
3
Investitionsgüterindustrie
3
Markenführung
3
Markenpolitik
3
Preismanagement
3
Pricing strategy
3
Beschaffung
2
Brand
2
Brand image
2
Business-to-Business-Marketing
2
Capital goods industry
2
Decision
2
Electronics market
2
Elektronikmarkt
2
Entscheidung
2
Erfolgsfaktor
2
Estimation
2
Industrie
2
Industrieprodukt
2
International marketing
2
Internationalisierung
2
Investitionsgütermarkt
2
Kernkompetenz
2
Kompetenz
2
Kundenmanagement
2
Manufacturing industries
2
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5
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5
Bibliografie enthalten
1
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1
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German
5
Author
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Bidmon, Sonja
1
Kreuzer-Burger, Elke
1
Rauscher, Christian
1
Schmidt-Gallas, Dirk
1
Silber, Andreas
1
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Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
151
The journal of business & industrial marketing
86
Journal of business-to-business marketing
35
Journal of business research : JBR
34
Journal of marketing
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Economics
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
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ECONIS (ZBW)
5
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1
Schnittstellenmanagement im CRM-Prozess des Industriegütervertriebs : modellbasierte Analyse und Gestaltung der Verbesserungspotenziale
Silber, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003530510
Saved in:
2
Kundenzufriedenheit im Investitionsgütermarketing : theoretische Basis und praktische Durchführung der Messung
Bidmon, Sonja
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002474800
Saved in:
3
Kundenorientiertes Wissensmanagement für Industriegüterunternehmen : ein ganzheitlicher Ansatz zur Generierung dauerhafter Wettbewerbsvorteile
Kreuzer-Burger, Elke
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001652387
Saved in:
4
Erfolgreiches Management internationaler Geschäftsbeziehungen : organisationstheoretische Grundlagen, Marketing und interkulturelle Aspekte
Rauscher, Christian
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001695325
Saved in:
5
Nachfrageorientierte Produktgestaltung auf Investitionsgütermärkten
Schmidt-Gallas, Dirk
-
1998
Persistent link: https://www.econbiz.de/10000676143
Saved in:
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