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subject:"Relationship marketing"
~isPartOf:"Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type:"article"
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Relationship marketing
Beziehungsmarketing
3
Community
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Gemeinschaft
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Social web
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2
Mobile marketing
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Brand
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Bauer, Hans H.
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Bennemann, Stefan
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Johnen, Marius
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Consumer behavior review : CBR
1
Elements of a philosophy of management and organization
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International economics & finance journal : (IEFJ)
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Journal of internet commerce
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Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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Neue Ansätze in Markenforschung und Markenführung
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New economy in kleinen und mittleren Unternehmen
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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Rivista internazionale di scienze sociali
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
1
The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
2
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
3
Die Virtuelle Gemeinschaft als Instrument des Customer Relationship Management
Bauer, Hans H.
(
contributor
)
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 325-371)
.
2001
Persistent link: https://www.econbiz.de/10001615400
Saved in:
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