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subject:"Relationship marketing"
~isPartOf:"Journal of Indian business research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Arbeitsgruppe
2
Beziehungsmarketing
2
Football
2
Fußball
2
Professional sports
2
Profisport
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Team
2
Ball game
1
Ballsport
1
Brand image
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Competition
1
Consumer behaviour
1
Fan loyalty
1
Fit
1
Formative scale development
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Index
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Index development
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Index number
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India
1
Indian Premier League
1
Indien
1
Konsumentenverhalten
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League sponsoring
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Markenimage
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Measurement
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Messung
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Oppositional loyalty
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Rivalry effects
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Aufsatz in Zeitschrift
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Gupta, Anil
1
Mishra, Abhishek
1
Olson, Erik L.
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Yousaf, Anish
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Journal of Indian business research
Marketing letters : a journal of research in marketing
International journal of sports marketing & sponsorship
9
European Sport management quarterly : ESMQ
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport management review
6
International journal of sport management and marketing : IJSMM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of strategic marketing
2
Sport, Business and Management : an international journal ; SBM
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Digital business
1
European journal of operational research : EJOR
1
Future Business Journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing i menedžment innovacij : m&mi
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
2
Sport team brand-equity index : a new measurement
Yousaf, Anish
;
Gupta, Anil
;
Mishra, Abhishek
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
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