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subject:"Relationship marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Relationship marketing
Social Web
96
Social web
96
Internet marketing
62
Online-Marketing
62
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
26
Viral marketing
22
Virales Marketing
22
Brand image
14
Facebook
14
Markenimage
14
Marketing management
14
Marketingmanagement
14
Advertising effects
13
Online retailing
13
Online-Handel
13
Social networking sites
13
Werbewirkung
13
E-commerce
12
Electronic Commerce
12
Social network
10
Soziales Netzwerk
10
Advertising
9
Internet
9
Werbung
8
Social networks
7
Social relations
7
Soziale Beziehungen
7
Word-of-mouth marketing
7
Brand
6
Consumer behavior
6
Marketing communications
6
Social media
6
Social media advertising
6
USA
6
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26
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English
26
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Peltier, James
2
Schultz, Don E.
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Bagherzadeh, Ramin
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Bozkurt, Sıddık
1
Cabiddu, Francesca
1
Castellanos Verdugo, Mario
1
Chahal, Hardeep
1
Clark, Melissa
1
Dix, Steve
1
Elrehail, Hamzah
1
Farhang, Maryam
1
Foster, Jamye K.
1
Frau, Moreno
1
Frigau, Luca
1
Garrett, Alex
1
Gligor, David
1
Haavisto, Piia
1
Holliman, Geraint
1
Huang, Guihai
1
Ji, Chunli
1
Judson, Kimberly
1
Jung, Sojin
1
Kaltcheva, Velitchka D.
1
Kananukul, Chawanuan
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Koronaki, Eirini
1
Lee, Jennifer JooYeon
1
Leite, Fernanda Polli
1
Locander, Jennifer
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
26
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
6
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
7
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
8
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 420-437
Persistent link: https://www.econbiz.de/10013286434
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