//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Controlling"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Advertising effects
Internet marketing
1
Logit model
1
Logit-Modell
1
Online-Marketing
1
Web analytics
1
Webanalyse
1
Website
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bucklin, Randolph E.
1
Rutz, Oliver J.
1
Published in...
All
Quantitative marketing and economics : QME
Journal of advertising research
3
Rheinwerk Computing
3
International journal of electronic business
2
Analyzing the strategic role of social networking in firm growth and productivity
1
ERIM report series research in management
1
East China Normal University scientific reports : subseries on data science and engineering
1
Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
1
Harnessing the power of social media and web analytics
1
Informationsmanagement und strategische Unternehmensführung
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business ethics : JOBE
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Manthan : journal of commerce and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research in consumer behavior
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->