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subject:"Relationship marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sport"
~subject:"Sports marketing"
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Relationship marketing
Sport
Sports marketing
Sport organization
44
Sportorganisation
44
Professional sports
34
Profisport
34
Sportmarketing
31
Consumer behaviour
29
Konsumentenverhalten
29
Football
19
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Sportveranstaltung
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team identification
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Naraine, Michael L.
4
Delia, Elizabeth B.
3
Baker, Thomas A., III.
2
Bernthal, Matthew J.
2
Greenwell, Chris
2
Hwang, Hansol
2
Katz, Matthew
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Wear, Henry
2
Ahn, Taesoo
1
Aiken, K. Damon
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Bakhsh, Jordan
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Bakhsh, Jordan T.
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1
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1
Gordon, Brian S.
1
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Heere, Bob
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Kwak, Dae Hee
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
80
Journal of sport management : the official journal of the North American Society of Sport Management
63
Sport management review
59
International journal of sport management and marketing : IJSMM
46
International journal of sports marketing & sponsorship
38
Journal of sports economics
8
Journal of business research : JBR
7
International journal of sport finance
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
European journal of operational research : EJOR
5
European journal of international management : EJIM
4
Interfaces : the INFORMS journal on the practice of operations research
4
Journal for global business advancement : JGBA
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of risk and financial management : JRFM
4
Journal of strategic marketing
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Research papers / Birkbeck Sport Business Centre
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
Department of Economics working paper
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of business and globalisation : IJBG
3
Journal of promotion management : JPM
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Routledge research in sport business and management
3
SpringerLink / Bücher
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Blickpunkt Sportmanagement
2
Corporate governance : the international journal for effective board performance
2
Corporate ownership & control : international scientific journal
2
Corporate reputation review
2
Eastern economic journal : EEJ
2
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ECONIS (ZBW)
37
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
4
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
5
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
6
Exploring the structural relationships between service quality, perceived value, satisfaction, and loyalty in nonprofit sport clubs : empirical evidence from Germany
Min, Doosik
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 198-211
Persistent link: https://www.econbiz.de/10013411483
Saved in:
7
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
8
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
9
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
10
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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