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subject:"Relationship marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Gemeinschaft"
~subject:"Social-media-based brand communities"
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Relationship marketing
Gemeinschaft
Social-media-based brand communities
Brand management
3
Community
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Consumer behaviour
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Konsumentenverhalten
3
Markenführung
3
Social Web
3
Social web
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Beziehungsmarketing
2
Brand image
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Altruism
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Altruismus
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Bibliometrics
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Bibliometrie
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Brand
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Brand community
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Brand community commitment
1
Brand community participation
1
Collective self-esteem
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Literature review
1
Markenartikel
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Offline brand communities
1
Online brand communities
1
Social responsibility
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authentic self-expression
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brand attachment
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brand community identification
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brand community similarity
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self-congruence
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Hook, Margurite
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Hung, Hsiu-Yu
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Liu, ShiXiong
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Wang, Yucheng
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The journal of brand management : an international journal
Policy research working paper : WPS
11
Communities and organizations
10
Merchant colonies in the early modern period
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
London School of Economics and Political Science - CASE Reports
7
NBER working paper series
7
World Bank Policy Research Working Paper
7
European journal of operational research : EJOR
6
International journal of social economics
6
Journal of business research : JBR
6
NBER Working Paper
6
Discussion paper series / IZA
5
SpringerLink / Bücher
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
London School of Economics and Political Science - Publications
4
Mit 60 Tabellen
4
Nachhaltiger nutzen : Möglichkeiten und Grenzen neuer Nutzungsstrategien
4
Revue d'économie politique
4
The journal of development studies : JDS
4
World Bank E-Library Archive
4
Annalen der Gemeinwirtschaft
3
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
Erlebniswelten
3
European Sport management quarterly : ESMQ
3
IZA Discussion Paper
3
IZA Discussion Papers
3
International journal of managing projects in business
3
Journal of business ethics : JOBE
3
Journal of retailing and consumer services
3
Research
3
Research in the sociology of organizations
3
Revista mexicana de sociología : RMS
3
The American economic review
3
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
3
(Canada in the Atlantic economy
2
Arbeitspapier zur Schriftenreihe Global Branding
2
BREAD working paper
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CUDARE working papers
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ECONIS (ZBW)
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
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