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subject:"Relationship marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Persönlichkeitspsychologie"
~subject:"Social-media-based brand communities"
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Relationship marketing
Persönlichkeitspsychologie
Social-media-based brand communities
Brand management
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Gemeinschaft
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Collective self-esteem
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authentic self-expression
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brand attachment
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The journal of brand management : an international journal
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Reihe Electronic Commerce
2
2nd Annual Management Congress at Mugla University, February 17, 2005, Mugla, Turkey
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Arbeitspapier zur Schriftenreihe Global Branding
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Brand management ; Vol. 2
1
Consumer behavior review : CBR
1
Elements of a philosophy of management and organization
1
European journal of marketing
1
Faculty & research / Insead : working paper series
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Fundraising-Studien : zu Kunst und Kultur der Gabe
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Informationsmanagement und Computer Aided Team
1
International economics & finance journal : (IEFJ)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Journal of enterprising communities : people and places in the global economy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
1
Neue Ansätze in Markenforschung und Markenführung
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New economy in kleinen und mittleren Unternehmen
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
1
Reihe: Marketing : MAR
1
Rivista internazionale di scienze sociali
1
SpringerLink / Bücher
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
1
The journal of business & industrial marketing
1
The journal of product & brand management
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
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