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subject:"Relationship marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
~subject:"Social-media-based brand communities"
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Relationship marketing
Social Web
Social-media-based brand communities
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authentic self-expression
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The journal of brand management : an international journal
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Mit 60 Tabellen
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Journal of nonprofit & public sector marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Nachhaltige Informationsgesellschaft : Analyse und Gestaltungsempfehlungen aus Management- und institutioneller Sicht
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Reihe Electronic Commerce
2
SpringerLink / Bücher
2
The Oxford handbook of information and communication technologies
2
Virtuelle Organisation und neue Medien 2002
2
2nd Annual Management Congress at Mugla University, February 17, 2005, Mugla, Turkey
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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Arbeitspapier zur Schriftenreihe Global Branding
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Banken im Wandel : Direktbanken und Direct Banking
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Berichte aus der Wirtschaftsinformatik
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Brand management ; Vol. 2
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Consumer behavior review : CBR
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dienstleistungsnetzwerke
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Elements of a philosophy of management and organization
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Enhancing knowledge development in marketing ; Vol. 21
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Environmental management and decision making for business
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European journal of marketing
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Faculty & research / Insead : working paper series
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Forschungsgruppe Konsum und Verhalten
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Fundraising-Studien : zu Kunst und Kultur der Gabe
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Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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IEEE transactions on engineering management : EM
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Information technology & tourism
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Informationsmanagement und Computer Aided Team
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International Journal of Innovation Studies
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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