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subject:"Relationship marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social-media-based brand communities"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Social-media-based brand communities
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Hook, Margurite
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The journal of brand management : an international journal
Journal of business research : JBR
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Journal of retailing and consumer services
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Consumer behavior review : CBR
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International economics & finance journal : (IEFJ)
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
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2
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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