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subject:"Relationship marketing"
~language:"eng"
~subject:"Advertising effects"
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Search: subject_exact:"Web-Controlling"
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Relationship marketing
Advertising effects
Web analytics
208
Webanalyse
208
Social Web
79
Social web
79
Internet marketing
59
Online-Marketing
59
Consumer behaviour
50
Konsumentenverhalten
50
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20
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20
Web 2.0 technologies
20
Web 2.0-Technologien
20
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16
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16
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16
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13
Electronic Commerce
13
Viral marketing
13
Virales Marketing
13
Werbewirkung
13
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12
Data Mining
12
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12
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11
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11
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11
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11
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10
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10
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8
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8
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8
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8
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7
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Angeloni, Silvia
1
Ayanso, Anteneh
1
Bart, Yakov
1
Bucklin, Randolph E.
1
Deane, Jason K.
1
Dellaert, Benedict
1
Dickinson-Delaporte, Sonia
1
Duijn, Meryl
1
Ertimur, Burc̜ak
1
Fernandes, Juliana
1
Fulgoni, Gian M.
1
García-Aubert, Daniel
1
Garga, Pawan
1
Gilly, Mary C.
1
Hennigs, Nadine
1
Ismail, Ahmed Rageh
1
Ji, Wendi
1
Kerr, Gayle
1
Kim, Daejoong
1
Kumar, Apoorva
1
Liberali, Gui
1
Monterrubio-Martín, Javier
1
Murphy, Jamie
1
Muñoz-García, Óscar
1
Nam, Yoonjae
1
Noort, Guda van
1
Olaru, Doina
1
Peter, R.
1
Rakes, Terry R.
1
Rees, Loren Paul
1
Rintamäki, Jukka
1
Rossi, Claudio
1
Rutz, Oliver J.
1
Schmidt, Steffen
1
Segev, Sigal
1
Smallwood, Brad
1
Solomon, T.
1
Stremersch, Stefan
1
Tucker, Catherine
1
Urban, Glen
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Journal of advertising research
3
International journal of electronic business
2
Analyzing the strategic role of social networking in firm growth and productivity
1
ERIM report series research in management
1
East China Normal University scientific reports : subseries on data science and engineering
1
Harnessing the power of social media and web analytics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business ethics : JOBE
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Manthan : journal of commerce and management
1
Quantitative marketing and economics : QME
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research in consumer behavior
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ECONIS (ZBW)
20
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1
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
2
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
Saved in:
3
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
4
Time-aware conversion prediction for e-commerce
Ji, Wendi
;
Wang, Xiaoling
;
Zhou, Aoying
-
2018
Persistent link: https://www.econbiz.de/10011758722
Saved in:
5
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
6
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
7
Resisting the siren call of popular digital media measures : Facebook research shows no link between trendy online metrics and ad effectiveness
Smallwood, Brad
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10011518002
Saved in:
8
Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh
;
Visser, Derek
- In:
Harnessing the power of social media and web analytics
,
(pp. 132-160)
.
2014
Persistent link: https://www.econbiz.de/10010340869
Saved in:
9
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
10
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
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