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subject:"Relationship marketing"
~person:"Andreini, Daniela"
~person:"Barès, Franck"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
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Relationship marketing
Consumer behaviour
Brand management
5
Community
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Gemeinschaft
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Konsumentenverhalten
5
Markenführung
5
Social Web
4
Social web
4
Beziehungsmarketing
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Professional sports
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Sport organization
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Sportmarketing
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Sports marketing
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brand community
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group perception
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Brand
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1
Brand image
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Cameroon
1
Company-managed brand community
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Kamerun
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Music
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Music industry
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Musik
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Musikwirtschaft
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Andreini, Daniela
Barès, Franck
Ko, Yong Jae
Algesheimer, René
3
Hellmann, Kai-Uwe
3
Yoshida, Masayuki
3
Asada, Akira
2
Avery, Jill
2
Bennemann, Stefan
2
Cova, Bernard
2
Heere, Bob
2
Jones, Audra
2
Kumar, Jitender
2
Leimeister, Jan Marco
2
Ozturkcan, Selcen
2
Rintamäki, Jukka
2
Schröder, Jesko
2
Veloutsou, Cleopatra
2
Weijo, Henri
2
Amezcua, Bernardo
1
Andersen, Lars Pynt
1
Barrie, Lance
1
Bass, Jordan
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Bellezza, Silvia
1
Bergami, Massimo
1
Billore, Aditya
1
Bjerregaard, Stine
1
Black, Iain
1
Bodkin, Charles D.
1
Bonas, Ingrid
1
Brown, Tom
1
Buchholz, Kathrin
1
Burnaz, Sebnem
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Buss-Strotmann, Claudia
1
Carlson, Brad D.
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Cyr, Dianne J.
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
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1
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
5
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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