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subject:"Relationship marketing"
~person:"Andreini, Daniela"
~person:"Barès, Franck"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Relationship marketing
Consumer behaviour
Konsumentenverhalten
Brand management
2
Community
2
Gemeinschaft
2
Markenführung
2
Social Web
2
Social web
2
Beziehungsmarketing
1
Brand communities
1
Brand community
1
Brand community commitment
1
Brand community integration
1
Brand community participation
1
Cameroon
1
Company-managed brand community
1
Consumer-run brand community
1
Kamerun
1
Music
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Music industry
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Musik
1
Musikwirtschaft
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music
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online communities
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Andreini, Daniela
Barès, Franck
Algesheimer, René
3
Hellmann, Kai-Uwe
3
Ko, Yong Jae
3
Yoshida, Masayuki
3
Asada, Akira
2
Avery, Jill
2
Bennemann, Stefan
2
Cova, Bernard
2
Heere, Bob
2
Jones, Audra
2
Kumar, Jitender
2
Leimeister, Jan Marco
2
Ozturkcan, Selcen
2
Rintamäki, Jukka
2
Schröder, Jesko
2
Veloutsou, Cleopatra
2
Weijo, Henri
2
Amezcua, Bernardo
1
Andersen, Lars Pynt
1
Barrie, Lance
1
Bass, Jordan
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Bellezza, Silvia
1
Bergami, Massimo
1
Billore, Aditya
1
Bjerregaard, Stine
1
Black, Iain
1
Bodkin, Charles D.
1
Bonas, Ingrid
1
Brown, Tom
1
Buchholz, Kathrin
1
Burnaz, Sebnem
1
Buss-Strotmann, Claudia
1
Carlson, Brad D.
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
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Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
2
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Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
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