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subject:"Relationship marketing"
~person:"Arnold, Danny R."
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Arnold, Danny R.
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The journal of services marketing
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Change is hard : overcoming barriers to service innovation
Parris, Denise Linda
;
Bouchet, Adrien
;
Welty Peachey, Jon
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 615-629
Persistent link: https://www.econbiz.de/10011635026
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