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subject:"Relationship marketing"
~person:"Asada, Akira"
~person:"Cyr, Dianne J."
~person:"Jang, Wonseok"
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Relationship marketing
Brand management
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Gemeinschaft
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group perception
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Asada, Akira
Cyr, Dianne J.
Jang, Wonseok
Bennemann, Stefan
2
Hellmann, Kai-Uwe
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Jones, Audra
2
Kumar, Jitender
2
Leimeister, Jan Marco
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Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
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