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subject:"Relationship marketing"
~person:"Asada, Akira"
~person:"Jang, Wonseok"
~person:"Kumar, Jitender"
~subject:"Social web"
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Relationship marketing
Social web
Brand management
4
Community
4
Consumer behaviour
4
Gemeinschaft
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4
Markenführung
4
Social Web
4
Beziehungsmarketing
3
Brand image
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Markenimage
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Brand
2
Brand community engagement
2
Brand loyalty
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Markenartikel
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Professional sports
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Profisport
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Sport organization
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Sports marketing
2
brand community
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group perception
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Brand community commitment
1
Brand community experiences
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Brand community identification
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Brand community relationship investment
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Brand community self-esteem
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Brand ownership
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Customer brand engagement (CBE)
1
Customer brand identification
1
Customer retention
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Kundenbindung
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Loyalty intentions
1
Markentreue
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Online brand communities
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Asada, Akira
Jang, Wonseok
Kumar, Jitender
Leimeister, Jan Marco
5
Hummel, Johannes
3
Krcmar, Helmut
3
Bennemann, Stefan
2
Eschle, Melanie
2
Fremuth, Natalie
2
Hellmann, Kai-Uwe
2
Jones, Audra
2
Ko, Yong Jae
2
Matei, Sorin Adam
2
Ozturkcan, Selcen
2
Schröder, Jesko
2
Schwaiger, Manfred
2
Truscheit, Anke
2
Veloutsou, Cleopatra
2
Amezcua, Bernardo
1
Andreini, Daniela
1
Arena, Richard
1
Bacq, Sophie
1
Ball-Rokeach, Sandra J.
1
Ball‐Rokeach, Sandra J.‐Rokeach
1
Bantleon, Andrea
1
Barrie, Lance
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Barès, Franck
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Billore, Aditya
1
Black, Iain
1
Bodkin, Charles D.
1
Boyd, Neil M.
1
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Brown, Tom
1
Bullinger, Hans-Jörg
1
Burnaz, Sebnem
1
Buskens, Vincent Willem
1
Buss-Strotmann, Claudia
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Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
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ECONIS (ZBW)
4
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
4
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
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