//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~person:"Barès, Franck"
~person:"Kumar, Jitender"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gemeinschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
Brand management
3
Community
3
Gemeinschaft
3
Konsumentenverhalten
3
Markenführung
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand
2
Brand community engagement
2
Brand image
2
Brand loyalty
2
Markenartikel
2
Markenimage
2
Brand community
1
Brand community commitment
1
Brand community experiences
1
Brand community identification
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ownership
1
Cameroon
1
Customer brand engagement (CBE)
1
Customer brand identification
1
Customer retention
1
Kamerun
1
Kundenbindung
1
Loyalty intentions
1
Markentreue
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Online brand communities
1
Sense of community-brand congruity
1
music
1
online communities
1
volunteering
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Barès, Franck
Kumar, Jitender
Algesheimer, René
3
Hellmann, Kai-Uwe
3
Ko, Yong Jae
3
Yoshida, Masayuki
3
Asada, Akira
2
Avery, Jill
2
Bennemann, Stefan
2
Cova, Bernard
2
Heere, Bob
2
Jones, Audra
2
Leimeister, Jan Marco
2
Ozturkcan, Selcen
2
Rintamäki, Jukka
2
Schröder, Jesko
2
Veloutsou, Cleopatra
2
Weijo, Henri
2
Amezcua, Bernardo
1
Andersen, Lars Pynt
1
Andreini, Daniela
1
Barrie, Lance
1
Bass, Jordan
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Bellezza, Silvia
1
Bergami, Massimo
1
Billore, Aditya
1
Bjerregaard, Stine
1
Black, Iain
1
Bodkin, Charles D.
1
Bonas, Ingrid
1
Brown, Tom
1
Buchholz, Kathrin
1
Burnaz, Sebnem
1
Buss-Strotmann, Claudia
1
Carlson, Brad D.
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
2
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
3
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->