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subject:"Relationship marketing"
~person:"Bennemann, Stefan"
~person:"Kumar, Jitender"
~subject:"Local development"
~subject:"Social network"
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Relationship marketing
Local development
Social network
Beziehungsmarketing
4
Community
4
Gemeinschaft
4
Social Web
4
Social web
4
Brand
2
Brand community engagement
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Lkw-Industrie
2
Markenartikel
2
Markenführung
2
Markenimage
2
Mobile Marketing
2
Mobile marketing
2
Network
2
Netzwerk
2
Truck industry
2
USA
2
United States
2
Brand community commitment
1
Brand community experiences
1
Brand community identification
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ownership
1
Customer brand engagement (CBE)
1
Customer brand identification
1
Customer retention
1
Kundenbindung
1
Loyalty intentions
1
Markentreue
1
Online brand communities
1
Sense of community-brand congruity
1
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German
2
English
2
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Bennemann, Stefan
Kumar, Jitender
Hellmann, Kai-Uwe
3
Leimeister, Jan Marco
3
Jones, Audra
2
Ozturkcan, Selcen
2
Schröder, Jesko
2
Truscheit, Anke
2
Veloutsou, Cleopatra
2
Abdulai, Abdul-Gafaru
1
Abdullah, Al-Noor
1
Allcott, Hunt
1
Alter, Catherine F.
1
Alter, Theodore R.
1
Andreini, Daniela
1
Asada, Akira
1
Bandyopadhyay, Sushenjit
1
Barefield, Alan
1
Barrett, Christopher B.
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Benkler, Yochai
1
Billore, Aditya
1
Black, Iain
1
Blohm, Ivo
1
Bodin, Örjan
1
Bodkin, Charles D.
1
Bonnet, Gesine
1
Bose, Joti
1
Bratspies, Rebecca M.
1
Braun, Sebastian
1
Buss-Strotmann, Claudia
1
Cabet, Etienne
1
Charbit, Claire
1
Chatthip Nātsuphā
1
Chaturvedi, H. R.
1
Chen, Jia-Feng
1
Chiromý, Pavel
1
Chrisman, James J.
1
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Published in...
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Journal of retailing and consumer services
2
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Source
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ECONIS (ZBW)
4
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
3
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
4
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
Saved in:
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