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subject:"Relationship marketing"
~person:"Graça, Sandra S."
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Relationship marketing
B-to-B-Marketing
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Beziehungsmarketing
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Lieferantenmanagement
3
Supplier relationship management
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Brasilien
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commitment
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communication
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relationship marketing
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Graça, Sandra S.
Svensson, Göran
11
Kleinaltenkamp, Michael
10
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
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Andersen, Poul Houman
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Casidy, Riza
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Grewal, Rajdeep
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Itani, Omar S.
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Keränen, Joona
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Kumar, V.
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Schmitz, Christian
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Schwepker, Charles H. <Jr.>
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Ulaga, Wolfgang
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Burton, Jamie
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Bush, Alan J.
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Ford, David
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Gil Saura, Irene
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Good, Megan C.
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Grewal, Dhruv
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Jalkala, Anne
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Krafft, Manfred
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Nyadzayo, Munyaradzi W.
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Rodriguez, Michael
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Snehota, Ivan
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Ulkuniemi, Pauliina
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Visentin, Marco
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Agnihotri, Raj
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Akrout, Houcine
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Barry, James M.
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Baxter, Roger
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Cabanelas, Pablo
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Chatterjee, Sheshadri
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Echchakoui, Saïd
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Eggert, Andreas
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Ehret, Michael
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Emerging markets and the future of the BRIC nations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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Examining institutional effects on B2B relationships through the lens of transitioning economies
Barry, James M.
;
Graça, Sandra S.
;
Kharé, Virginie Pioche
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 221-234
Persistent link: https://www.econbiz.de/10012501920
Saved in:
2
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.
;
Barry, James M.
;
Doney, Patricia M.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Saved in:
3
Forging global B2B relationships through effective communication
Graça, Sandra S.
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10011391634
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