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subject:"Relationship marketing"
~person:"Luoma-aho, Vilma"
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Relationship marketing
Social Web
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Consumer behaviour
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Luoma-aho, Vilma
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Hajli, Nick
7
Ozuem, Wilson
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Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
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Kamboj, Shampy
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Möhlenbruch, Dirk
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Rahman, Zillur
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Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
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Malthouse, Edward C.
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Popp, Bastian
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Reinhold, Olaf
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Rishika, Rishika
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Ritschel, Falk
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Skiera, Bernd
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Sohail, M. Sadiq
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Soutar, Geoffrey N.
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Vrontis, Demetris
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Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
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ECONIS (ZBW)
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Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
2
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
3
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
4
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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