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subject:"Relationship marketing"
~person:"Michelis, Daniel"
~subject:"Beziehungsmarketing"
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Relationship marketing
Beziehungsmarketing
Internet
4
Social Web
3
Social web
3
Charlene Li
2
Josh Bernoff
2
Target group
2
Zielgruppe
2
Betriebswirtschaftliches Ziel
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Chris Anderson
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Clay Shirky
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Wolfgang-März-Strickwarenfabrik <München>
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Michelis, Daniel
Theobald, Elke
6
Thaichon, Paramaporn
5
Wirtz, Bernd W.
5
Bauer, Hans H.
4
Hudetz, Kai
4
Lihotzky, Nikolai
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Quach, Sara
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Weiber, Rolf
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Cho, Yun Kyung
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Social-Media-Handbuch : Theorien, Methoden, Modelle
2
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ECONIS (ZBW)
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Groundswell : Anwendungsfall MÄRZ München AG
Krake, Nicole
;
Resatsch, Florian
;
Schnitzenbaumer, Manuela
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 287-300)
.
2010
Persistent link: https://www.econbiz.de/10008771867
Saved in:
2
Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 204-217)
.
2010
Persistent link: https://www.econbiz.de/10008771874
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