//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~subject:"B-to-B-Marketing"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer value"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
B-to-B-Marketing
Customer value
4
Kundenwert
4
Beziehungsmarketing
1
Brand management
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Event marketing
1
Event-Marketing
1
Information technology
1
Informationstechnik
1
Internet
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
Service industry
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Article in journal
980
Aufsatz in Zeitschrift
980
Aufsatz im Buch
158
Book section
158
Hochschulschrift
97
Thesis
78
Graue Literatur
48
Non-commercial literature
48
Arbeitspapier
35
Working Paper
35
Aufsatzsammlung
19
Case study
19
Fallstudie
19
Collection of articles of several authors
15
Sammelwerk
15
Lehrbuch
14
Textbook
10
Guidebook
9
Ratgeber
9
Handbook
7
Handbuch
7
Conference paper
5
Konferenzbeitrag
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Interview
2
Sammlung
2
Accompanied by computer file
1
Checkliste
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrmittel
1
Systematic review
1
more ...
less ...
Language
All
English
1
Author
All
Brodie, Roderick J.
1
Glynn, Mark S.
1
Little, Victoria
1
Published in...
All
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->