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subject:"Relationship marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Non-commercial literature"
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Relationship marketing
Beziehungsmarketing
Consumer behaviour
Gemeinschaft
128
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123
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10
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Algesheimer, René
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Buss-Strotmann, Claudia
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Eissrich, Daniel
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Hoppe, Christian N. W.
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Plasse, Michael
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Schubert, Petra
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Annual report on the national life : for fiscal ...
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Arbeitspapier zur Schriftenreihe Global Branding
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ECONIS (ZBW)
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Shared markets with positive network effects : on the impact of strategic customer retention and evolutionary adoption
Hoppe, Christian N. W.
-
2008
Persistent link: https://www.econbiz.de/10003813217
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2
Brand Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
-
2004
Persistent link: https://www.econbiz.de/10002006763
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3
Markengemeinschaften - Megabrands als Sozialzusammenhänge des 21. Jahrhunderts
Plasse, Michael
-
2002
Persistent link: https://www.econbiz.de/10001679722
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4
Kommerzielle virtuelle communities : eine Analyse unterschiedlicher Konzepte aus Konsumentensicht
Buss-Strotmann, Claudia
;
Eissrich, Daniel
-
2001
Persistent link: https://www.econbiz.de/10001576788
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5
Virtuelle Transaktionsgemeinschaften im Electronic Commerce : Management, Marketing und soziale Umwelt
Schubert, Petra
-
1999
Persistent link: https://www.econbiz.de/10001403013
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6
Rediscovering community : toward better quality of life
1994
Persistent link: https://www.econbiz.de/10000896936
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