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subject:"Relationship marketing"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Consumer products distribution"
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Relationship marketing
Theorie
Consumer products distribution
106
Konsumgüterhandel
106
Consumer goods industry
33
Konsumgüterindustrie
33
Deutschland
28
Germany
28
Lieferantenmanagement
16
Supplier relationship management
16
Theory
14
Lieferkette
10
Supply chain
10
Beziehungsmarketing
7
Consumer goods
7
Distribution channel
7
Konsumgüter
7
Vertriebsweg
7
Betriebliche Wertschöpfung
6
Consumer behaviour
6
E-commerce
6
Electronic Commerce
6
Konsumentenverhalten
6
Logistics
6
Logistik
6
RFID
6
Value creation
6
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5
Consumer goods marketing
5
Efficient Consumer Response
5
Efficient consumer response
5
Geschäftsmodell
5
Konsumgütermarketing
5
Preisbindung
5
Preismanagement
5
Pricing strategy
5
Resale price maintenance
5
Brand
4
Competition
4
Customer satisfaction
4
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7
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German
10
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Olbrich, Rainer
3
Swoboda, Bernhard
2
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1
Bemmé, Sven
1
Braun, Daniela
1
Caminal, Ramón
1
Clemenz, Gerhard
1
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1
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1
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1
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1
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1
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1
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1
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1
Janz, Markus
1
Jing, Bing
1
Messenger, Steve
1
Moraga-González, José Luis
1
Mukherjee, Arijit
1
Petrikaitè, Vaiva
1
Puhlmann, Axel
1
Ramser, Hans Jürgen
1
Savaskan, R. Canan
1
Shulman, Jeffrey D.
1
Steiner, Robert L.
1
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Handelsforschung
2
Journal of economics & management strategy : JEMS
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Fusionen
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic issues : jei
1
Journal of industry, competition and trade
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Praxishandbuch Change-Management : Einsatzfelder, Grenzen und Chancen
1
Soziale Marktwirtschaft im nächsten Jahrtausend : 3. Dresdner Kolloquium an der Fakultät Wirtschaftswissenschaften der Technischen Universität Dresden
1
The Rand journal of economics
1
The journal of supply chain management : a global review of purchasing and supply
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zentrale Orte, Einzelhandelsstandorte und neue Zentrenkonzepte in Verdichtungsräumen
1
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ECONIS (ZBW)
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Search costs, demand-side economies, and the incentives to merger under Bertrand competition
Moraga-González, José Luis
;
Petrikaitè, Vaiva
- In:
The Rand journal of economics
44
(
2013
)
3
,
pp. 391-424
Persistent link: https://www.econbiz.de/10010344535
Saved in:
2
The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
Saved in:
3
Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas
;
Henseler, Jörg
;
Hollmann, Sabine
- In:
The journal of supply chain management : a global …
48
(
2012
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
Saved in:
4
Pricing experience goods : the effects of customer recognition and commitment
Jing, Bing
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
2
,
pp. 451-473
Persistent link: https://www.econbiz.de/10009157966
Saved in:
5
Product market cooperation, profits and welfare in the presence of labor union
Mukherjee, Arijit
- In:
Journal of industry, competition and trade
10
(
2010
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10008990709
Saved in:
6
Optimal reverse channel structure for consumer product returns
Shulman, Jeffrey D.
;
Coughlan, Anne T.
;
Savaskan, R. Canan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1071-1085
Persistent link: https://www.econbiz.de/10008821796
Saved in:
7
Collaborative CRM: a missed or a mythical opportunity
Cuthbertson, Richard
;
Messenger, Steve
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10003720359
Saved in:
8
Strategische Neuausrichtung im Verkauf : Lösung statt Listung ; vom Sortimentsverkauf zum Angebot einer zeitgemäßen Kundenbedarfslösung
Bemmé, Sven
- In:
Praxishandbuch Change-Management : Einsatzfelder, …
,
(pp. 141-161)
.
2008
Persistent link: https://www.econbiz.de/10003596649
Saved in:
9
Einordnung des Pay on Scan-Konzeptes in die modernen Ansätze zur unternehmensübergreifenden Wertkettenoptimierung in der Konsumgüterwirtschaft
Swoboda, Bernhard
;
Janz, Markus
- In:
Handelsforschung
16
(
2002
),
pp. 203-222
Persistent link: https://www.econbiz.de/10001960616
Saved in:
10
A model of vertical integration between producers and retailers
Clemenz, Gerhard
- In:
Fusionen
,
(pp. 205-224)
.
2002
Persistent link: https://www.econbiz.de/10001691011
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