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subject:"Relationship marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Investitionsgütermarketing"
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Relationship marketing
B-to-B-Marketing
109
Business-to-business marketing
109
Investitionsgütermarketing
36
Lieferantenmanagement
36
Supplier relationship management
36
Marketingmanagement
29
Marketing management
26
Marketing
23
Theorie
23
Theory
23
Business-to-Business-Marketing
19
Deutschland
18
Germany
17
Beziehungsmarketing
13
Beschaffung
11
Procurement
11
Vertrieb
11
Physical distribution
9
Business network
8
Direktmarketing
8
Kundenmanagement
8
Preismanagement
8
Pricing strategy
8
Strategisches Management
8
Unternehmensnetzwerk
8
Bundling strategy
7
Innovation management
7
Innovationsmanagement
7
Leistungsbündel
7
Strategic management
7
Betriebliche Wertschöpfung
6
Consumer behaviour
6
International marketing
6
Internationales Marketing
6
Konsumentenverhalten
6
USA
6
Value creation
6
Verkauf
6
Brand management
5
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Collection of articles of several authors
Konferenzschrift
Article in journal
584
Aufsatz in Zeitschrift
584
Aufsatz im Buch
51
Book section
51
Hochschulschrift
39
Thesis
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English
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Kleinaltenkamp, Michael
4
Fließ, Sabine
2
Jacob, Frank
2
Adhikari, Atanu
1
Andersson, Per
1
Backhaus, Klaus
1
Ferrell, Odies C.
1
Kowalkowski, Christian
1
Lukas, Bryan A.
1
Mitręga, Maciej
1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
Plinke, Wulff
1
Rich, Michael K.
1
Woisetschläger, David
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
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Management/business for professionals
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Springer eBook Collection / Business and Economics
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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ECONIS (ZBW)
13
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1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
3
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
5
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
6
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
7
Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
8
Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience
Rich, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976034
Saved in:
9
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
10
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
1
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