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subject:"Retail assortment"
~person:"Battenfeld, Dirk"
~person:"Kracklauer, Alexander H."
~subject:"United States"
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Retail assortment
United States
Category Management
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Category management
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Battenfeld, Dirk
Kracklauer, Alexander H.
Kök, A. Gürhan
5
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Harvard-Business-Manager : das Wissen der Besten
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
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1
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
Saved in:
2
Was dem Handel aus der Krise hilft
Kracklauer, Alexander H.
;
Mills, Quinn
;
Seifert, Dirk
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 98-107
Persistent link: https://www.econbiz.de/10001670397
Saved in:
3
Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 85-105)
.
2001
Persistent link: https://www.econbiz.de/10001631018
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