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subject:"Retail outlet"
~institution:"INSEAD"
~subject:"Theory"
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Consumer behaviour
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INSEAD
Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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Afurika Chiiki Kenkyū Sentā <Kyōto>
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Associated Chambers of Commerce and Industry of India
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POS Marketing Association <Düsseldorf>
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Universität Kassel
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Walter de Gruyter GmbH & Co. KG
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Westfälische Wilhelms-Universität Münster
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
(
contributor
);
Hutchinson, J. W.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
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