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subject:"Retail trade"
~isPartOf:"International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)"
~isPartOf:"Journal of marketing research : JMR"
~person:"Grewal, Dhruv"
~subject:"Theorie"
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Retail trade
Theorie
Discounter
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Discounters
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Discounting
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Diskontierung
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Einzelhandel
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Einzelhandelspreis
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Low-cost strategy
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Niedrigpreisstrategie
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Retail price
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Sales promotion
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Social discount rate
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Soziale Diskontrate
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price discounts
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retailing
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Grewal, Dhruv
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
Journal of marketing research : JMR
Journal of marketing research
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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