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subject:"Retail trade"
~person:"Garrido-Morgado, Álvaro"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Retail trade
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
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Sales promotion
2
Verkaufsförderung
2
Brand
1
Brand management
1
End of aisle and island
1
Handelsmarke
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In-store display
1
Insel
1
Island
1
Ladengestaltung
1
Markenartikel
1
Markenführung
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Market share
1
Marketing management
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Marketingmanagement
1
Marktanteil
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Merchandising
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National brand
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Private label
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Retail
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Store design
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Triple coherence line
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Aufsatz in Zeitschrift
Sammelwerk
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Garrido-Morgado, Álvaro
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Czerniachowska, Kateryna
3
Gázquez-Abad, Juan Carlos
3
Natter, Martin
3
Nordfält, Jens
3
Rajagopal
3
Abril Barrie, Carmen
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Chen, Youhua
2
Cheng, T. C. E.
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Faßnacht, Martin
2
Fildes, Robert
2
Foros, Øystein
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
Hernes, Marcin
2
Hua, Guowei
2
Huddleston, Patricia T.
2
Ieva, Marco
2
Khouja, Moutaz
2
Kind, Hans Jarle
2
Kukar-Kinney, Monika
2
Li, Wenjing
2
Li, Zonghuo
2
Ma, Shaohui
2
Martínez-López, Francisco J.
2
Minahan, Stella
2
Nigam, Achint
2
Redler, Jörn
2
Ziliani, Cristina
2
Abu Karim, Rizuwan
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Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
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