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subject:"Retail trade"
~person:"Kaiser, Harry M."
~person:"Ziliani, Cristina"
~subject:"Konsumentenverhalten"
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Retail trade
Konsumentenverhalten
Sales promotion
12
Verkaufsförderung
12
Consumer behaviour
7
USA
6
United States
6
Agrarprodukt
4
Agricultural product
4
Einzelhandel
3
Beziehungsmarketing
2
Cheese
2
Communication
2
Cost-benefit analysis
2
Food
2
Kommunikation
2
Kosten-Nutzen-Analyse
2
Käse
2
Lebensmittel
2
Marketing
2
Product differentiation
2
Product information
2
Product labelling
2
Produktdifferenzierung
2
Produktinformation
2
Relationship marketing
2
Warenkennzeichnung
2
1990-2010
1
Advertising
1
Agrarwissenschaft
1
Agricultural sciences
1
Außenwirtschaftsförderung
1
B-to-B-Marketing
1
Business-to-business marketing
1
California
1
Comparison
1
Customer satisfaction
1
Distribution channel
1
Electronic intermediaries
1
Field experiment
1
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
1
Aufsatz im Buch
1
Book section
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Collection of articles of several authors
1
Graue Literatur
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Non-commercial literature
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Language
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English
8
Author
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Kaiser, Harry M.
Ziliani, Cristina
Usman, Osly
11
Kind, Hans Jarle
8
Foros, Øystein
7
Gedenk, Karen
7
Rajagopal
7
Gázquez-Abad, Juan Carlos
6
Görtz, Gunnar
6
Kukar-Kinney, Monika
6
Neslin, Scott A.
6
Ailawadi, Kusum L.
5
Bauer, Hans H.
5
Bertini, Marco
5
Bogomolova, Svetlana
5
Breugelmans, Els
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bijmolt, Tammo H. A.
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Huchzermeier, Arnd
4
Ieva, Marco
4
Loginova, Oksana
4
Nordfält, Jens
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
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Published in...
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Agricultural and resource economics review : ARER
2
American journal of agricultural economics
1
Exploring omnichannel retailing : common expectations and diverse realities
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of retailing and consumer services
1
NICPRE / National Institute for Commodity Promotion Research and Evaluation
1
R.B.
1
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ECONIS (ZBW)
8
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
3
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
4
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
Saved in:
5
Foreword: Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 4-6
Persistent link: https://www.econbiz.de/10008858444
Saved in:
6
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
7
Coupon redemption and its effect on jopusehold cheese purchases
Dong, Diansheng
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 689-702
Persistent link: https://www.econbiz.de/10003079928
Saved in:
8
Coupon redemption and its effect on household cheese purchases
Dong, Diansheng
(
contributor
);
Kaiser, Harry M.
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002564954
Saved in:
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