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subject:"Retail trade"
~subject:"Brand"
~subject:"Empirical method"
~type:"article"
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Search: subject_exact:"Acoustic branding"
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Retail trade
Brand
Empirical method
Advertising music
86
Werbemusik
86
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
25
Markenführung
25
Advertising effects
24
Werbewirkung
24
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15
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15
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13
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Athaide, Gerard A.
1
Ben Dahmane Mouelhi, Norchène
1
Beukeboom, Camiel J.
1
Borders, Aberdeen Leila
1
Boulbry, Gae͏̈lle
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Choi, Beomjoon
1
Dubé, Laurette
1
Guéguen, Nicolas
1
Hong, You Jeong
1
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1
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1
Kemp, Elyria
1
Klink, Richard R.
1
Kopp, Steven W.
1
Kouril, Michal
1
Lee, Kyogu
1
Monin Techawachirakul
1
Morin, Sylvie
1
Motoki, Kosuke
1
Natesan, Chinna
1
Pathak, Abhishek
1
Plant, Emily
1
Pogacar, Ruth
1
Rosulek, Laura Felton
1
Sami, Selmi
1
Vermeulen, Ivar
1
Vida, Irena
1
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Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of management analytics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Revue Gestion 2000 : management & prospective
1
The international review of retail, distribution and consumer research
1
The journal of applied business research
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ECONIS (ZBW)
11
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
3
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
4
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
5
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
6
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
7
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
8
La contextualité de la musique d'ambiance : faut-il diffuser la même musique dans magasins différents?
Ben Dahmane Mouelhi, Norchène
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 45-62
Persistent link: https://www.econbiz.de/10003949987
Saved in:
9
"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
Saved in:
10
Atmospheric music fit as a driver of shopper store evaluations and their behavioral responses
Vida, Irena
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003710226
Saved in:
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