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subject:"SME"
~isPartOf:"Business horizons"
~isPartOf:"Small business economics : an entrepreneurship journal"
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Business horizons
Small business economics : an entrepreneurship journal
Journal of business research : JBR
45
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27
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26
SpringerLink / Bücher
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9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
3
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
4
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
9
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
10
Blogging : a new play in your marketing game plan
Singh, Tanuja
;
Veron-Jackson, Liza
;
Cullinane, Joe
- In:
Business horizons
51
(
2008
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10003746826
Saved in:
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