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subject:"SME"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Innovationsmanagement"
~subject:"Werbung"
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Search: subject_exact:"Marketingpolitik"
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SME
Innovationsmanagement
Werbung
Theorie
86
Theory
85
Marketingmanagement
77
Marketing management
75
Marketing
66
Deutschland
65
Germany
63
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
15
Relationship marketing
15
Strategisches Management
14
Market research
10
Marktforschung
10
Brand management
9
Markenführung
9
Unternehmen
9
Empirical method
8
Empirische Methode
8
Erfolgsfaktor
8
Innovation management
8
Lieferantenmanagement
8
Supplier relationship management
8
Markenpolitik
7
Marketingstrategie
7
Physical distribution
7
Vertrieb
7
Advertising effects
6
Controlling
6
Distribution channel
6
Einzelhandel
6
Internationales Marketing
6
Sponsoring
6
Sponsorship
6
Strategic management
6
Success factor
6
Vertriebsweg
6
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6
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5
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12
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10
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10
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5
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5
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2
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2
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2
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1
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German
12
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1
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Schaller, Christian
2
Amelingmeyer, Jenny
1
Böhm, Stephan
1
Fillip, Stefan
1
Gaubinger, Kurt
1
Gemünden, Hans Georg
1
Högl, Martin
1
Levermann, Thomas
1
Rüggeberg, Harald
1
Schlegelmilch, Guido
1
Schwarz-Musch, Alexander
1
Specht, Günter
1
Zentgraf, Christian
1
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Gabler Edition Wissenschaft
Journal of business research : JBR
42
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
29
European journal of marketing : EJM
21
The journal of business & industrial marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
International journal of technology marketing : IJTMkt
16
Europäische Hochschulschriften / 5
15
International journal of innovation management
15
Marketing intelligence & planning
15
Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Journal of advertising research
12
Journal of marketing management : MM
12
International entrepreneurship and management journal
11
International journal of entrepreneurship and small business
11
Springer eBook Collection
11
The marketing review
11
Journal of historical research in marketing
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International marketing review
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Asia Pacific journal of marketing and logistics
8
International business review : the official journal of the European International Business Academy
8
International journal of technology management : IJTM
8
Journal of small business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
Springer eBook Collection / Business and Economics
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
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ECONIS (ZBW)
12
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1
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
2
Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
3
Management von Teams : theoretische Konzepte und empirische Befunde
Högl, Martin
(
ed.
);
Gemünden, Hans Georg
(
contributor
)
-
2005
-
3., vollst. überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10002678245
Saved in:
4
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
Amelingmeyer, Jenny
(
ed.
);
Specht, Günter
(
honouree
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003139135
Saved in:
5
Innovationsmarketing für UMTS-Diensteangebote
Böhm, Stephan
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001926974
Saved in:
6
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
7
Strategisches Marketing-Controlling für KMU : Basis für den Erfolg im EU-Binnenmarkt
Gaubinger, Kurt
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001525033
Saved in:
8
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
9
High-Tech-Marketing in kleinen und mittleren Unternehmen
Zentgraf, Christian
-
1999
Persistent link: https://www.econbiz.de/10001370927
Saved in:
10
Strategisches Markteintrittsverhalten junger Technologieunternehmen : Erfolgsfaktoren der Vermarktung von Produktionsinnovationen
Rüggeberg, Harald
-
1997
Persistent link: https://www.econbiz.de/10000951339
Saved in:
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