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subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of marketing communications"
~subject:"Markenimage"
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SME
Markenimage
Marketing management
131
Marketingmanagement
131
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
17
Firm performance
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Markenführung
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Marketing
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Unternehmenserfolg
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International marketing
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Internationales Marketing
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Anabila, Peter
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Agrawal, Shivani
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Agudo, Jesús Collado
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Baghi, Ilaria
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Chrysochou, Polymeros
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Nakos, George
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Nordman, Emilia Rovira
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International business review : the official journal of the European International Business Academy
Journal of marketing communications
Journal of business research : JBR
56
Journal of strategic marketing
27
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of product & brand management
23
SpringerLink / Bücher
21
The journal of brand management : an international journal
20
Cogent business & management
19
Entrepreneurship marketing : principles and practice of SME marketing
16
Marketing intelligence & planning
16
Journal of research in marketing and entrepreneurship : JRME
15
Journal of marketing management : MM
14
Journal of research in marketing and entrepreneurship
14
International marketing review
11
The journal of business & industrial marketing
11
Journal of marketing
10
Journal of small business and enterprise development
10
Journal of the Academy of Marketing Science
10
The marketing review
10
Europäische Hochschulschriften / 5
9
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
International entrepreneurship and management journal
8
Journal of global marketing
8
European research studies
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
Qualitative market research : an international journal
7
Springer eBook Collection / Business and Economics
7
International journal of internet marketing and advertising : IJIMA
6
International journal of retail & distribution management
6
Journal of fashion marketing and management
6
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Springer eBook Collection
6
Asia Pacific journal of marketing and logistics
5
Eurasian studies in business and economics
5
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
Integrated marketing communication in hospitality SMEs : analyzing the antecedent role of innovation orientation and the effect on market performance
Pisicchio, Antonio C.
;
Toaldo, Ana Maria Machado
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012653587
Saved in:
5
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
6
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
7
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
8
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
9
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
10
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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