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subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
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SME
Markenimage
Marketing management
149
Marketingmanagement
149
Marketing
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Consumer behaviour
28
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28
Marketing theory
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Marketingtheorie
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International business review : the official journal of the European International Business Academy
Journal of marketing management : MM
Journal of business research : JBR
56
Journal of strategic marketing
27
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of product & brand management
23
SpringerLink / Bücher
21
The journal of brand management : an international journal
20
Cogent business & management
19
Entrepreneurship marketing : principles and practice of SME marketing
16
Marketing intelligence & planning
16
Journal of research in marketing and entrepreneurship : JRME
15
Journal of research in marketing and entrepreneurship
14
Journal of marketing communications
12
International marketing review
11
The journal of business & industrial marketing
11
Journal of marketing
10
Journal of small business and enterprise development
10
Journal of the Academy of Marketing Science
10
The marketing review
10
Europäische Hochschulschriften / 5
9
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
International entrepreneurship and management journal
8
Journal of global marketing
8
European research studies
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
Qualitative market research : an international journal
7
Springer eBook Collection / Business and Economics
7
International journal of internet marketing and advertising : IJIMA
6
International journal of retail & distribution management
6
Journal of fashion marketing and management
6
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Springer eBook Collection
6
Asia Pacific journal of marketing and logistics
5
Eurasian studies in business and economics
5
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
3
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
4
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
5
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Acosta, Alexandra Solano
;
Crespo, Ángel Herrero
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10011931257
Saved in:
6
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
7
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
8
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce
;
Eisingerich, Andreas B
;
Tsai, Huei-Ting
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
Saved in:
9
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
10
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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